What are the top skills I need to look when I need to hire an SEO expert.

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Programmer , Content writer & Digital marketing experts need to have a critical thinking of combination of those 3 fields

We have the following SEO experts positions

  1. Programming SEO
  2. Content Writing
  3. Social Media & Digital Marketing

In simple words programming SEO helps with the coding of the website. Some examples of what a programmer do to improve SEO. I don't want to write detail so I created reference links to read more.

  • Adding Schema snippets 
  • Fast loading time of the website
  • Canonical
  • Configure E-mail SPF record for spamming.
  • Minify website
  • AMP technology for mobile
  • Using alt (alternative) text in images in case that they not load
  • Knows how to use IP tricks to have different content for each google language version.
Content writer especially needs the following knowledge
  • Use combination of keywords & meta tags
  • Create the article with smart ways. For example if you want to write about Mcdonalds somehow to include King Burger keywords
  • Be able to read the analytical stats to improve his content.
  • Be able to post in forums with smart ways to get back links. When I am talking about smart ways I am not talking about spamming. An example in Microsoft website you can join to the community forums and if you are not spammer and a good member of the community,  then Microsoft will allow you to put a link of your website at your profile. This is a very good back link.

Finally Social Media marketing is very important because of:

  • Videos
  • Social Media profiles. Social media is not only youtube , facebook , twitter , instagram & google+. We have also other great platforms. Posts = backlinks. Some of them are no follow links (click here to see what is the no follow links) but still they work.
  • Digital Marketer need to find good type of cooperations. 

Now I will give you a great example to understand what skills does your SEO expert need to have.

  1. Knows coding (HTML5 , wordpress , joomla , simple php etc) 
  2. Can write content
  3. Can understand how social media & digital marketing works. When I am talking social media I am not talking to create albums or chatting with other people. (reading analytics , create click to action images & videos , be able to submit materials to big websites).
Important of those type of positions is everyone to have critical thinking.

Some points to understand what I mean by the term critical thinking.

I have the perfect SEO website coding. SEO is not only what is happening inside the website but also what is happening outside of the website. I need to get backlinks from the biggest websites. Some big developing websites are wordpress , joomla , opencart , codecanyon , themeforest etc. If I create a very simple plugin then I have establish to submit my plugin to big websites and get backlinks. On the other hand Digital Marketer don't have programming experience, can't think like a developer and a very simple solution of writing a simple plugin can make the things complicated. 
SEO is every single click which is happening on the internet.
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